WestJet Status: A Staple of Canadian Aviation
WestJet Airlines Ltd. is a Canadian airline founded in 1996. The airline provides scheduled and charter air service to 100 destinations in Canada, the United States, Europe, Mexico, Central America, and the Caribbean. Carrying more than 66,130 passengers per day, WestJet is the second-largest Canadian carrier, behind Air Canada.
WestJet made its first flight on February 29, 1996, from Calgary to Vancouver. The airline was founded by Clive Beddoe, David Neeleman, Mark Hill, Tim Morgan, and Donald Bell, all of whom were former employees of the now defunct Calgary based regional carrier Pacific Western Airlines. The airline’s headquarters is located close to Calgary International Airport. Its current CEO is Ed Sims, who took over from Gregg Saretsky in 2018.
WestJet has long been known for its friendly service and affordable fares. The airline’s commitment to providing a positive and enjoyable travel experience has led to it being awarded the best low-cost carrier in North America by Skytrax for several years in a row.
One of the notable aspects of WestJet is its status as a low-cost carrier. Low-cost carriers are airlines that offer low fares in exchange for eliminating many traditional passenger services. This can include eliminating first-class seating, and reducing the number of attendants and air-hostesses on the plane. It also typically results in the airline not offering complimentary meals or drinks. This allows the airline to significantly reduce its expenses, which in turn allows them to offer lower fares to passengers.
WestJet has been operating as a low-cost carrier since its inception, and has had a significant impact on the Canadian aviation industry. It has provided Canadians with affordable travel options, especially those living in smaller communities and rural areas. This has allowed WestJet to grow to become one of the most popular airlines in Canada.
Another notable aspect of WestJet is its loyalty program, WestJet Rewards. The program allows passengers to earn WestJet dollars which can be used towards flights, vacation packages, car rentals, and more. The more a passenger flies with WestJet, the more rewards they can earn. The program also has different tiers, such as teal, silver, and gold, with each tier offering its own set of perks and benefits. This loyalty program has been a major draw for passengers, as it provides them with tangible rewards for their loyalty to the airline.
In addition to its commitment to providing affordable travel and a positive passenger experience, WestJet has also been dedicated to giving back to the communities it serves. The airline has a strong corporate social responsibility program, which includes initiatives such as the WestJet Cares for Kids program, which provides flights to children in need of medical treatment, and the WestJetters Caring for Our Community program, which encourages WestJet employees to volunteer in their communities.
WestJet has also been an innovative leader in the industry. In 2017, the airline launched an ultra-low-cost carrier called Swoop, which was designed to provide even more affordable travel options to Canadians. Swoop focuses on serving secondary airports, and offering unbundled services that allow passengers to only pay for what they need. The launch of Swoop has been a game-changer in the Canadian aviation industry, and has further solidified WestJet’s status as a leader in the low-cost carrier market.
In 2019, WestJet announced that it had agreed to be acquired by Onex Corporation, a private equity firm, for $5 billion. The acquisition was completed in December 2019, and as a result, WestJet became a private company. The acquisition has paved the way for further growth and expansion for the airline, and has allowed it to continue providing Canadians with the affordable and enjoyable travel experiences they have come to expect from WestJet.
In the face of the COVID-19 pandemic, WestJet was hit hard, like many other airlines around the world. The significant decrease in travel demand forced the airline to take several measures to reduce costs, including laying off thousands of employees and reducing its flight schedule. The pandemic has had a devastating impact on the aviation industry as a whole, but WestJet has remained resilient and committed to providing safe and reliable travel options to Canadians.
As the aviation industry begins to recover from the effects of the pandemic, WestJet has continued its commitment to providing affordable and enjoyable travel experiences to Canadians. The airline has added new routes and destinations to its network, and has worked to improve its services and amenities in order to meet the evolving needs of its passengers.
In conclusion, WestJet has been a staple of Canadian aviation for over two decades. The airline has built a reputation for providing affordable fares, friendly service, and a positive passenger experience. With its dedication to innovation, community support, and corporate social responsibility, WestJet has solidified its status as a leader in the low-cost carrier market. As the airline continues to navigate the challenges brought on by the COVID-19 pandemic, it remains committed to providing safe and reliable travel options to Canadians, and is poised to continue its legacy as a prominent and influential player in the Canadian aviation industry.
Leave a Reply